We Can Do It is a long-running youth media campaign that teaches important life skills and promotes active youth engagement in community development. The campaign revolves around a radio program that uses a mix of drama and news-magazine segments to speak about the issues most important to youth listeners. The radio program’s motto – By. For. About. – reflects the idea that youth are at the center of every aspect of the media campaign. By engaging with their peers through the We Can Do It campaign, youth have learned to better manage their finances, make healthier decisions about families and relationships, develop employable job skills, and to become more active and engaged in democratic civic life.